Anna Goetz
Websites & Digital Experiences
Donnelly-Boland and Associates
Developed and managed a comprehensive website redesign focused on brand positioning, SEO, and service-based content strategy, helping communicate the firm's evolution into a full-service back-office solutions partner.
The Alliance for Infants & Toddlers
Led a comprehensive website redesign for a nonprofit Early Intervention agency serving families across Allegheny, Beaver, and Washington counties. The project focused on modernizing the user experience, improving accessibility, streamlining navigation, and reorganizing content to help parents and caregivers more easily access developmental resources, referral information, and support services. Responsibilities included website strategy, content architecture, copy development, SEO optimization, and project management from planning through launch.
Onsite-ICF
Developed a multi-region website strategy and redesigned the organization's digital presence to support its expanding operations across the United States, East Africa, and Latin America. The project included content architecture, navigation planning, SEO optimization, and region-specific messaging designed to showcase Onsite ICF's innovative foam-block construction technology and affordable housing solutions while creating a scalable platform for future growth.
JD Landscaping
Built a complete website from the ground up for a Pittsburgh-based landscaping company, creating a professional digital presence that showcases its full range of services, project portfolio, and customer testimonials. The project included website strategy, content development, service page creation, SEO optimization, and lead-generation functionality designed to help homeowners easily connect with the company for landscaping, hardscaping, lawn maintenance, tree services, and snow removal.
Tiona Homes
Developed a dedicated website and digital brand presence for Tiona Homes, an affordable housing initiative focused on expanding access to quality, attainable homeownership. The project involved creating a user-friendly website from the ground up, developing messaging that communicates the organization's mission and housing solutions, and designing a scalable platform to support future growth, community engagement, and lead generation. The site was structured to clearly guide prospective homeowners through available housing opportunities while reinforcing the brand's commitment to affordability and innovation.